Using promo stacking for eBook price discounts
This blog post is a follow-up to my September 19 post about price promotions for Kindle books on Amazon. It features advice from digital publishing professional David Wogahn, one of the authors I follow each week.
His advice is in an article that discusses a technique called "promo stacking," where an author pays several eBook promotion companies to advertise an eBook to their subscribers. The article on his website for Author Imprints also covers other important aspects of a price promotion. Here's the table of contents:
Five reasons to consider a price promotion
Free or paid sale?
Promoting with or without KDP Select
Recording and analyzing your results
Seven more quick tips for making the most of your price promotion
Conclusion and final thoughts
Disclosure: David and his company formatted the 2016 award-winning eBook version of Abraham Lincoln and Mexico that I edited when I was the managing editor of a small press in San Diego. I receive no compensation in any form for recommending his services, but I buy him a cuppa coffee whenever we get together. Great guy.