• mikelmiller09

Using promo stacking for eBook price discounts

This blog post is a follow-up to my September 19 post about price promotions for Kindle books on Amazon. It features advice from digital publishing professional David Wogahn, one of the authors I follow each week.

His advice is in an article that discusses a technique called "promo stacking," where an author pays several eBook promotion companies to advertise an eBook to their subscribers. The article on his website for Author Imprints also covers other important aspects of a price promotion. Here's the table of contents:

  1. Five reasons to consider a price promotion

  2. Free or paid sale?

  3. Promoting with or without KDP Select

  4. The basics of scheduling, booking, and managing a price drop promotion using a promo stack

  5. Pre-promo checklist

  6. Recording and analyzing your results

  7. Seven more quick tips for making the most of your price promotion

  8. Conclusion and final thoughts

Disclosure: David and his company formatted the 2016 award-winning eBook version of Abraham Lincoln and Mexico that I edited when I was the managing editor of a small press in San Diego. I receive no compensation in any form for recommending his services, but I buy him a cuppa coffee whenever we get together. Great guy.

54 views3 comments

Recent Posts

See All

All of us in the book world can learn something from master marketer and best-selling author Seth Godin. The latest learning opportunity is the launch of The Carbon Almanac: It’s Not Too Late, which h

One of the most effective ways indie authors can attract more readers for a book is to use a price discount for the Kindle version. A key question is how to make people aware of the price discount. Fo

Almost every writer dreams of publishing a book. But unless you get a publisher to underwrite all costs, you’ll have to pay to publish your book. Unfortunately, the dream of having a published book is