How to run a price promotion on Amazon
One technique many successful authors use for online marketing is to offer a price discount on Amazon for the Kindle version of a book. It's similar to what bookstores do by stacking discounted books on tables near the entrance, and it can lead to sales of other titles by the same author.
Some online offers are special free downloads for just one day, and others range from 99-cents to $3.99 stretching over several days before the price resets to the normal price.
Setting the price is relatively simple. The more difficult task is making people aware of the price promotion. Many authors launch the price promo by posting a cover image of the Kindle book on Facebook with a link to buy it on Amazon, and share the post in targeted Facebook groups.
Now that Facebook is throttling organic reach for posts, a newsletter can help reach existing followers who may have been waiting for a lower price in a series of books by the same author. Several successful authors also use paid eBook promotional services.
Perhaps the most successful strategy is a combination of using all three -- social media, a newsletter, and paid promotional services. The marketing folks at Reedsy have a free online course about how to run a price promotion. Here are the links to each of the 10 lessons.
Lesson #1: Intro to price promotions. https://mailparrot.reedsy.com/emails/7ed507a446
Lesson #2: What is a price promotion? https://mailparrot.reedsy.com/emails/bc8cdfdef9
Lesson #3: How promotions help readers find your book
Lesson #4: How to price the promotion. https://mailparrot.reedsy.com/emails/73fc3ab374
Lesson #5: How long to run the price promotion. https://mailparrot.reedsy.com/emails/f59580c5ac
Lesson #6. How to change the price. https://mailparrot.reedsy.com/emails/e4d008a85e
Lesson #7: Promoting the discounted or free book. https://mailparrot.reedsy.com/emails/277dbf7e60
Lesson #8: How to guarantee success. https://mailparrot.reedsy.com/emails/5f00fe52da
Lesson #9: Measuring success. https://mailparrot.reedsy.com/emails/a536718676
Lesson #10: What did we learn? https://mailparrot.reedsy.com/emails/ed30c8d101