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Honk if you like LinkedIn!

If you’re looking for more ways to increase visibility as an author, LinkedIn may help. It all depends on how you use LinkedIn.


The primary purpose of LinkedIn is not to help authors promote books. But savvy authors post content on LinkedIn to increase visibility and reach more readers.


The mission statement for LinkedIn is straightforward: Connect the world’s professionals to make them more productive and successful.” It’s primarily for professional networking and B2B connections, as discussed in this 2022 article about LinkedIn.


Diane Kennedy, a CPA and a New York Times bestselling author, told me earlier this year she uses LinkedIn to reach more people and help them understand tax situations. Her February 13 post on LinkedIn about tax deductions is a good example. The post links to her blog with her professional advice during the USA tax filing season. Who doesn’t need help understanding tax laws and regulations?


Her frequent posts on LinkedIn don’t say BUY MY BOOK. Her blog posts don’t say that either, although the blog has a “Shop” tab to see her most recent books and download digital copies from her site. In short, there is NOTHING pushing people to go to Amazon to see all her books.


Aussie blogger and author Tim Denning has become a legend in how to use LinkedIn to connect with others, and he has more than 382,000 followers. His February 16 post about overcoming rejection is a good example of how he posts frequently to inspire others. Who hasn’t been rejected?


His posts on LinkedIn almost every day don’t say BUY MY BOOK. They don’t link to his website, but you can find that link in his LinkedIn profile. The website has a link to his blog where his January 31 blog post discusses how he attracts tens of thousands of views for his posts on LinkedIn. The website also has a link to his writing on Medium where he has 234,000 followers.


Here are some key takeaway points I can see by connecting with Kennedy and Denning and following their posts on LinkedIn:

· Both of them focus on posting content to help others

· Neither of them pushes people on LinkedIn to buy their books

· Both of them use blogging to expand their following

· Both of them offer eBooks for sale directly from their websites


Some bestselling authors I follow weekly for my website also post helpful content on LinkedIn and sometimes include a subtle pitch for their latest releases.

· The most recent post by financial journalist Andrew Hallam focused on tax strategies for USA citizens living outside the country (without mentioning his 2022 book).

· A recent post from investigative journalist Sam Quinones was a Q&A interview about how he became an author (with a plug for his 2021 book).


Many of the authors with whom I’ve connected on LinkedIn tend to post informative content with a mention of their book(s) or a sample chapter. Good examples are Noel Hankin and Susanne Perry. I’m still learning about others.


Author Michael Levy, with 17 inspirational books, posts links to his Blog Talk Radio show. Rachel Salgado sometimes shares video snippets that tug at the heart. Angel Giacomo shares articles about military history as background information for a series of seven novels about battlefield experiences.


Posting and sharing positive content isn’t a unique concept for authors. That’s something many authors do frequently on social media sites such as Facebook and Twitter and more. But the authors I’ve seen so far on LinkedIn accentuate the positive and avoid the negative. There is almost no flamethrowing based on political divisions. That’s also consistent with the mission statement of LinkedIn.


Do people who see posts by authors on LinkedIn follow up by buying a book? I don’t know. But the posts create visibility and, sometimes, they can attract a huge number of views.


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Personal perspectives: I joined LinkedIn as a book blogger at the start of the second week of February to share information and insights about publishing and promoting books. That’s consistent with the mission of LinkedIn.


What I’m also trying to do on LinkedIn is find content from authors and book promotors about how they promote books. I want to learn from them and use my blog to share what I learn, just like I’m learning from authors in a private Facebook group that I help administer for more than 200 international writers.


The contact info for my LinkedIn profile has links to my website and my blogging on Medium, plus my email address. Nothing mentions my books on Amazon, but the Honors & Awards section in my profile lists four books I helped publish and promote when I was the managing editor of a small press. That adds some credibility to my blogging.


I’m interested in the quality of the connections on LinkedIn, not the quantity. For me, what works best is engaging with connections to exchange information and insights.


In the first week, almost 50 people wanted to connect with me. A few were people offering discount services on fiverr.com, but most were authors and content creators or key players at larger businesses that promote books.

Within the first two weeks, I passed my first minor milestone of 100 meaningful connections and some of us have exchanged insights in messages. In some cases, we’ve transitioned to longer emails. One professional book publicist from New York with experience in traditional publishing companies initiated a private Zoom session with me. I’ve invited one connection to submit a guest article for my blog. Who knows where other connections will lead?


Almost all of my LinkedIn connections are in four niche groups, such as the group named Books, Authors, Writers, Publishers, Poets, Book Marketing, Book Promotion with more than 7,800 members.


I can’t imagine getting more than a few hundred connections or attracting thousands of views for what I post on LinkedIn. But some LinkedIn connections have also become followers of my blog posts on Medium.


And if somebody on LinkedIn goes to Amazon to see my backlist books, that would be wonderful. But I’m on LinkedIn to connect with people and exchange information about promoting books, not to promote my aging backlist of books.


I welcome comments about my content, and I’ll be happy to answer questions if you send an email to me at mikelmiller09@kindlebookpromos.com.

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