My newsletter


Cats and Dogs and Books*-- November 15, 2021


What's your book marketing philosophy?

Webinars and online training courses by book marketing professionals help me learn better ways to promote books online. That’s in addition to reading many of their books and subscribing to their newsletters and blogs.

One of the best free webinars I attended in November was offered by Tim Grahl and focused on his book marketing philosophy. Here's the text from one of his slides that was an “aah-HAA!!” moment for me when everything becomes clearer:


1. The act of building long-lasting connections with people and then

2. A focus on being relentlessly helpful and adding value to their lives.


Wow. That sounds like the marketing philosophy for successful companies like Costco. And IT’S A LOT DIFFERENT than what indie authors do when we simply post a cover image of a book on social media and ask people to buy it on Amazon.

Grahl’s webinars are among the most informative webinars I attend, and I recommend that you go to his website and connect with him so you can follow him and get notices of upcoming activities. If I ever write and publish another book, I will definitely consider buying his online training course for launching a book.

Grahl’s marketing philosophy is consistent with my decision in the summer of 2021 to quit pushing people to buy my backlist of books. Instead, I began using my website and blog and newsletter to build connections with other writers.

When you have a few minutes, visit my website at To help other indie authors, my weekly blog posts present information and insights from book marketing pros with some of my perspectives from personal experience. (I'm working on being relentless...)

To add value, I’m starting to test book promotion techniques many marketing pros recommend and then sharing the results on the blog. I’ll use some of my books as tests but promoting my backlist is not the primary purpose.

The website includes the URLs for about a dozen authors I follow regularly to see how they market books, and it has a short list of books from book marketing professionals (including Grahl).

My monthly newsletter (this is the fourth one) goes out around the middle of each month. The format is a short discussion with insights about promoting books and then has links to my blog posts during the past month. Here are the recent blog posts:

Nov. 11: Websites, newsletters, Amazon, and social media. This blog post distills the advice from books by five different book marketing professionals about focusing on basic marketing mechanisms. It also discusses how I plan to test book promotions based on their advice to gather and analyze data and share on my blog.

Nov. 5: The 3 Rs of launching and promoting an indie book: Readers, Reviews, and Royalties. Part of the information in this blog post comes from Ricardo Fayet, the founder of Reedsy, who has published a Kindle book on how to market books in the crowded market. If you click on his name in the blog post it will take you to Amazon where you can download his book FREE.

Oct. 30: How Amazon helps authors promote books. This blog post features advice and examples from author and book marketing pro David Gaughran on what indie authors can do to stimulate Amazon algorithms that promote books to potential customers.

Oct. 22: Do indie authors need an imprint and ISBNs? Digital publishing professional David Wogahn explains why and how indie authors create imprints and obtain ISBNs. (The answer to the question is YES, you should have an imprint and use ISBNs if you want to look more professional and control your product.)

Time will tell how much my new focus helps other writers, but the initial feedback is positive. For now, I´m enjoying making connections with more people, especially new authors. If you like what I’m doing, you can sign up to get the blog posts as soon as I publish them. Just use the little box in the upper right corner of the website blog page to sign up.

If you like the newsletter, a newsletter subscriber signup form is on the bottom of each website page (I dislike popups) so you don’t have to wait for me to post the most recent newsletter on the website newsletter page.

And if you have a specific question at any time, send an email to I’m usually on the Internet during weekday mornings, and I’ll try to respond within 24 hours. I look forward to hearing from you.


*The name of my monthly newsletter comes from the fact that people love cats and dogs and books. I hope you'll become a regular subscriber to read tips about marketing books and to see a photo of the Cat or Dog of the Month. The November 2021 photo of the Dog of the Month is from The Dogington Post.